Voice

Who he is

Voice was born Aaron St Louis, and he first came to wide attention as runner-up on "Synergy Soca Star", a Trinidad and Tobago TV talent competition.¹ Within a few years he had won the Soca Monarch competition three times in a row.

He is known for a honeyed tenor, electrifying live shows and lyrics with real weight. The Recording Academy describes his writing as updating classic soca's danceable grooves "with a contemporary polish".¹

Signature sound and key songs

Voice's home ground is groovy soca, the slower, more melodic side of the music. His three Soca Monarch wins all came in that category: "Cheers to Life", a motivational anthem, in 2016; the autobiographical "Far From Finished" in 2017; and "Year for Love", a commentary on rising violence, in 2018.¹

He respects the elders, too. His 2022 single "Out and Bad" was built around a sample of Lord Kitchener's 1977 classic "Brooklyn Woman", and his 2023 releases included "The Return" with Barbados's soca queen Alison Hinds and "Long Live Soca", a tribute to the music itself.¹

Carnival legacy

Voice's 2016 win with "Cheers to Life" made him, at 23, the youngest artist to capture the Groovy Soca Monarch crown, and he went on to win three years in a row.¹ In 2019 he stepped back from Carnival competitions, writing that his biggest goal was "to do my part to have soca become a globally recognized genre".¹

His songs keep finding the road anyway. At Carnival 2026, "Cyah Behave" was played 127 times at the judging points, second only to Machel Montano's record-breaking "Encore".^2,3 Afterwards Voice congratulated the winner in a statement, saying that his "contribution to soca over the years has set a standard for all of us" and that staying "relevant, hungry and impactful after decades in the industry is something every younger artiste can learn from".⁴

Start here

• "Cheers to Life" (2016): the song that made his name.
• "Far From Finished" (2017): his personal story, and the featured video here.
• "Cyah Behave" (2026): the Road March runner-up.
• "Year for Love" (2018): soca with a conscience.
• "Out and Bad" (2022): a tribute to Lord Kitchener.
• "Long Live Soca" (2023): a love letter to the genre.

Sources

1. GRAMMY.com: 5 Artists Essential to Contemporary Soca (2023) (opens in a new tab) ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶

2. Trinidad Guardian: Machel Montano claims 12th Road March title (2026) (opens in a new tab) ↩

3. TTT: Machel Montano crowned 2026 Road March King with 'Encore' (opens in a new tab) ↩

4. Trinidad Express: Machel breaks Kitch's record (2026) (opens in a new tab) ↩